Following is the full transcript of public intellectual Andrew Bennett’s TEDx Talk: The Magic of Words – What We Speak is What We Create at TEDxTowsonU conference.
Andrew Bennett – Canadian public officer
I am a magician for over 45 years. When I was 23 years old, I met former US presidential candidate Ross Perot, and I ended up working for him for 10 years. Ross made me promise that I’d figure out a way to integrate magic and business, and I’ve been working at that for the last 30 years.
So tonight, I’m here to share with you, one of the greatest secrets that I discovered on that 30-year journey. Tonight we’re going to pull back the curtain and I’m going share with you one of magic’s greatest secrets. This is so secret that most magicians don’t know it. This is a real treasure to me.
When I first discovered it, I didn’t want to share it with anyone. Seriously, I wanted to keep it for myself, but it had such a big impact on my life, and as I started to share it with other people, people were telling me how it was impacting them. So, It’s clearly one of those ideas worth sharing, and that’s why I’m here tonight.
The secret is a magic word, that has transformational power. In fact, it’s the universal magic word, you all know it. What’s the universal magic word? Abracadabra. “Please” is the very good magic word. And “thank you”. So, I never used the word “abracadabra” in my magic performances. I thought it was goofy, some nonsense word.