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Home » How Sports Can Tackle The Loneliness Crisis: AJ Maestas (Transcript)

How Sports Can Tackle The Loneliness Crisis: AJ Maestas (Transcript)

Here is the full transcript of AJ Maestas’ talk titled “How Sports Can Tackle The Loneliness Crisis” at TEDxChicago conference.

AJ Maestas, the Founder of Navigate, highlights the profound impact of sports fandom on combating loneliness and fostering a sense of community and belonging in his talk “How Sports Can Tackle The Loneliness Crisis.” He uses the enduring loyalty of Cleveland Browns fans as a testament to the deep connection and identity sports teams provide, despite the team’s lack of Super Bowl appearances.

Maestas shares personal anecdotes to illustrate how sports fandom has significantly shaped his life, offering solace during tough times and a sense of belonging in new environments. He emphasizes the role of sports in bridging societal divides, citing Nelson Mandela’s use of rugby to unite post-apartheid South Africa as a powerful example. Maestas also touches on the psychological effects of shared fandom, which can create instant bonds over common interests, transcending differences in politics, religion, or race.

Furthermore, he addresses the alarming increase in Americans reporting zero close friends, suggesting sports fandom as a vital antidote to this trend of isolation. Concluding his talk, Maestas encourages embracing sports fandom not just for the love of the game but as a means to connect with others, break down barriers, and counter the growing loneliness crisis.

Listen to the audio version here:


Can you guess what is worse than some of our most feared public health epidemics, including smoking, drinking, and obesity? I’m talking about the top of this chart right here. The answer is consuming depressing TED Talks. The real answer is a lack of social connection. And I think part of the solution is in sports fandom, or at least it was for me, if I can tell you a bit of my story.

I was born and raised in Fairbanks, Alaska, so my introduction to sports were things like fishing and mushing sled dogs, if you can believe that, and off-road vehicles. Notice the official Alaskan helmet I’m wearing. I also spent a lot of time here. This was far and away my favorite bar. I’m down there in the bottom right, if you can zoom in for a second, yeah. My father went on this long streak of unemployment and heavy drinking leading up to me entering school, so you could kind of say I was raised in bars.

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