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Parenting In The Modern World: Kyle Seaman (Transcript)

Here is the full transcript of Kyle Seaman’s talk titled “Parenting In The Modern World” at TEDxMontreal conference.

Listen to the audio version here:

TRANSCRIPT:

The Parenting Journey

So, like most of you here, I’ve been pretty excited about this technology and this data and everything that we can do these days to really make significant changes in people’s lives. And so, about a year ago, my co-founder and I decided that we could reverse engineer this very mysterious thing called parenting and see what we could do.

So today, I’d like to share just some of the things we’ve learned over the last year about this mystery of parenting and kind of the home environment. What’s important to remember is parenting is probably one of the most difficult tasks that most people will ever have to face and have in common.

And it’s hard. It’s about balancing the now with the future while teaching the right habits and hoping that your kids grow up to be great. So what’s amazing is as I began speaking with more and more parents, I realized most of them are making it up as they go. So, anyone out there who should feel normal, it’s, yes, there’s lots of resources, but it turns out most parents will say it’d be easy if I had a Ph.D. or if I had time.

Market Insights

The number one source of help for parents is this wonderful thing called Google. They go there, and it delivers them their answer. So, what I questioned was how can technology and data and all of these great things be repurposed to actually make a significant change in a significant amount of people’s lives? It turns out most people have parents.

It seems like a great market to go after. So that’s what we did. As I began to look at the day of a family’s life, I realized that there’s this structure that exists and there’s these things I like to call pivot points. They’re points in the day where the routine takes a significant change, where the speed is different, something’s different, and it turns out kids don’t usually react well to these pivot points.

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