Home » Apple CEO Tim Cook Keynote at WWDC 2017 (Full Transcript)

Apple CEO Tim Cook Keynote at WWDC 2017 (Full Transcript)

Apple CEO Tim Cook at WWDC 2017 Keynote

Here is the full transcript of Apple’s annual event WWDC 2017 conference. The company’s CEO Tim Cook hosted and addressed the iPhone maker’s annual Worldwide Developers Conference at San Jose Convention Center, California. This event occurred on Monday, June 5, 2017.

Speakers at the event:

Tim Cook – CEO, Apple Inc.

Kevin Lynch – VP Technology

Vera Carr – Watch and Health Engineering, Apple

Craig Federighi – SVP, Software Engineering, Apple Inc.

John Ternus – Vice President, Hardware Engineering

John Knoll – Chief Creative Officer, Industrial Light and Magic

Phil Schiller – SVP, Worldwide Marketing at Apple

Ann Thai – Product Marketing Manager, App Store

Alasdair Coull – Creative Director at Wingnut AR

Greg Joswiak – Vice President of Product Marketing, Apple

Ash Hewson – Managing Director of Serif

Toby Paterson – Head of iPad software engineering


[Video – Apps Apocalypse]


Tim Cook – CEO, Apple Inc.

Good morning. I’m so glad that really can’t happen.

Welcome to WWDC! It’s great to be back in San Jose, the heart of Silicon Valley and right down the street from Apple in our new campus. It’s been 15 years since we held a developer conference in San Jose, and an awful lot has changed. But the one thing that hasn’t changed is our commitment to the developer community and our ability to do amazing things together.

This is going to be the best and biggest WWDC ever. Every year we host WWDC to bring Apple engineers and our amazing developers together on our collective mission to change the world. And I’m pleased to tell you the Apple developer community has never been more vibrant. We now have 16 million registered developers in the program around the world and we added 3 million last year alone. We’ve got 5300 developers here this morning, our largest group ever.

We have attendees this morning from 75 countries across the world. It’s truly a worldwide conference. And we have the most student developers with us this morning ever. In fact, one of our youngest is here this morning. His name is Yuma Soerianto; he’s from Australia and he’s just ten years old. He started coding when he was six, and he already has five apps on the App Store. I met Yuma yesterday and I can’t wait to see what he’s going to accomplish next.

While we’ve got some great upcoming developers like Yuma, we’ve got some that got a bit of a later start. Masako Wakamiya is just 82 years old and she’s from Japan and she published her first app earlier this year. So if you haven’t published yet, there is still time. Let’s give them a big round of applause.

Now let’s turn our attention to our four incredible platforms. Of course, as you know each of them stemmed from the same core technology but each is uniquely expressed and designed for the best experience for where they work. We keep pushing these platforms forward, giving you the developers powerful tools and opportunities to change the world. That’s why this developer conference is so important.

Now we have a lot to talk about today, and I do mean a lot. So I’m dispensing with the updates other than to tell you Apple is doing great

We have six important announcements to share with you this morning. So let’s get right into it and I’ll start with tvOS. We recently introduced the TV app on Apple TV, iPhone, and iPad to create the easiest way to discover and enjoy your TV content from across your video channels all in one convenient place. We launched it with support from just a handful of video channels but now we have 50 partners integrated into the TV app. And today we’re really thrilled to announce that Amazon is coming — Amazon is coming to the TV app in Apple and all Apple TVs later this year with Amazon Prime Video. And of course, as you know Prime Video provides a wealth of great content, thousands of TV shows and movies and some great original content like Transparent, Mozart in the Jungle, Man in the High Castle and so much more. We are so pleased to welcome Amazon to Apple TV. So that’s tvOS. You’ll be hearing a lot more about tvOS later this year.

Number two, let’s talk about Apple Watch. Apple Watch has had incredible growth this past year. In fact, it’s the number one selling smart watch by far and what’s most important to us is that it’s number one in customer satisfaction, again by far. Apple Watch is designed to help people live a healthier life and people are absolutely loving the fitness capabilities, the health capabilities, the quick access to information and even the ability to swim with it. We’ve got some exciting updates to the watchOS and to take you through them, I’d like to invite Kevin Lynch up. Kevin?

Kevin Lynch – VP Technology

Thank you, Tim. So watchOS is moving forward really quickly and I’m very excited to introduce watchOS 4 today. This furthers the areas that people love and also introduces new ways to make the watch more personal to you. Let’s start with watch faces.

Now, Apple Watch is great for quickly glancing at information, maybe people are using a watch face like this today. Now you need to choose what information shows up here. So for example, weather, calendar and workouts, or maybe you’d like to look at the date and reminders and sunset — the information that you’d like to see actually varies based on time and your location and your routines.

What if we could actually show you a selection of information that you might need automatically. Well, Siri is becoming more and more proactive assistant doing what information you need when you need it. And we’ve created a new watch face which is powered by Siri intelligence. This is the new Siri watch face. Now it automatically displays the information that’s most relevant to you, and it can also access Siri just tapping in the new complication of the top left and it automatically displays this information with the same type of intelligence we’ve applied on iOS. We’re using machine learning to adapt automatically based on your routines and the apps that you use when you use them.

So in the morning, I might see, for example, commute time and my first meeting. And if I rotate the crown, I can see more information from Siri. For example, reminders or even photo memories from the same time last year, or maybe from this location. And throughout the day whenever you raise your wrist, the face will dynamically update with information for you. So for example, at noon I might see a reminder to make a call and I might get a pass to a flight I am taking that afternoon. So relevant passes and wallet can appear here right in the face, including from third party apps.

Now, at the end of the day I might see what time the sun is going to set and also I can get access to controls I tend to use in the home at night. This is an intelligent proactive assistant right on your wrist and this is the new Siri face on Apple Watch.

Now, sometimes you might like kind of less information and more graphics and that’s the soul of the new kaleidoscope face. It displays a beautiful symmetrical pattern that slowly changes throughout the day, and you can rotate the crown and you can get this kind of trippy effect whenever you want. And there’s multiple styles you can choose from. So for example, if you use a photo like this, you can create a variety of kaleidoscope styles. This is the new kaleidoscope face.

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