Here is the full transcript of Anna Rosling Rönnlund’s Talk: See How the Rest of the World Lives, Organized by Income at TED conference.
What images do we see from the rest of the world? We see natural disasters, war, terror. We see refugees, and we see horrible diseases. Right?
We see beautiful beaches, cute animals, beautiful nature, cultural rites and stuff. And then we’re supposed to make the connection in our head and create a worldview out of this. And how is that possible? I mean, the world seems so strange. And I don’t think it is. I don’t think the world is that strange, actually.
I’ve got an idea. So, imagine the world as a street, where the poorest live on one end and the richest on the other, and everyone in the world lives on this street. You live there, I live there, and the neighbors we have are the ones with the same income. People that live in the same block as me, they are from other countries, other cultures, other religions. The street might look something like this.
And I was curious. In Sweden where I live, I’ve been meeting quite a lot of students. And I wanted to know, where would they think they belong on a street like this? So we changed these houses into people. This is the seven billion people that live in the world. And just by living in Sweden, most likely you belong there, which is the richest group.
But the students, when you ask them, they think they are in the middle. And how can you understand the world when you see all these scary images from the world, and you think you live in the middle, while you’re actually atop? Not very easy.
So I sent out photographers to 264 homes in 50 countries — so far, still counting — and in each home, the photographers take the same set of photos. They take the bed, the stove, the toys and about 135 other things. So we have 40,000 images or something at the moment, and it looks something like this.
Here we see, it says on the top, “Families in the world by income,” and we have the street represented just beneath it, you can see. And then we see some of the families we have visited. We have the poorer to the left, the richer to the right, and everybody else in between, as the concept says. We can go down and see the different families we have been to so far.
Here, for instance, we have a family in Zimbabwe, one in India, one in Russia, and one in Mexico, for instance. So we can go around and look at the families this way. But of course, we can choose if we want to see some certain countries and compare them, or regions, or if we want, to see other things.
So let’s go to the front doors and see what they look like. Go here, and this is the world by front doors, ordered by income. And we can see the big difference from India, Philippines, China, Ukraine, in these examples, for instance.
What if we go into the home? We can look at beds. This is what beds can look like. Doesn’t look like the glossy magazines. Doesn’t look like the scary images in the media. So remember that the students in Sweden, they thought they were in the middle of the world income.
So let’s go there. We zoom in here by filtering the street to the middle, like this, and then I ask the students: Is this what your bedroom looks like? And they would actually not feel very at home. So we go down and see, do they feel more at home here? And they would say, no, this is not what a Swedish typical bedroom looks like. We go up here, and suddenly, they feel sort of at home. And we can see here in this image, we see bedrooms in China, Netherlands, South Korea, France and the United States, for instance.
So we can click here. If we want to know more about the family, the home in which this bed stands, we can just click it and go to the family, and we can see all the images from that family. We can go this way, too. And of course, this is free for anyone to use. So just go here, and please add more images, of course.
My personal favorite that everyone always tries to make me not show, I’m going to show you now, and that’s toilets, because you’re not really allowed to look at people’s toilets, but now we can just do it, right?
So here. We have a lot of toilets. They look pretty much as we’re used to, right? And they are in China, Netherlands, United States, Nepal and so forth, Ukraine, France. And they look pretty similar, right? But remember, we are in the top. So what about checking all the toilets? Now it looks a bit different, doesn’t it?
So this way we can visually browse through categories of imagery, using photos as data. But not everything works as a photo. Sometimes it’s easier to understand what people do, so we also do video snippets of everyday activities, such as washing hands, doing laundry, brushing teeth, and so on. And I’m going to show you a short snippet of tooth-brushing, and we’re going to start at the top.
So we see people brushing their teeth. Pretty interesting to see the same type of plastic toothbrush is being used in all these places in the same way, right? Some are more serious than others — but still, the toothbrush is there. And then, coming down to this poorer end, then we will see people start using sticks, and they will sometimes use their finger to brush their teeth.