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Home » How Stores Track Your Shopping Behavior: Ray Burke (Transcript)

How Stores Track Your Shopping Behavior: Ray Burke (Transcript)

Full text of Ray Burke’s talk: How stores track your shopping behavior at TEDxIndianapolis conference.

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TRANSCRIPT:

Raymond R. Burke – E.W. Kelley Professor of Business Administration

Thank you very much. I’m delighted to be here today.

Well, I wanted to share with you a little bit about my background and in my interest in watching shoppers, okay.

So to understand my fascination with this, we need to go back to my first job which was a Cardinal Camera Store. So I was hired as a salesperson when I was 16 years old. And this was my dream job, because I loved photography and I really enjoyed interacting with people.

But I discovered that the salespeople in this store worked on commission and it actually turned out to be very competitive. So we’d stand at these glass counters and customers would pull up in front of the store and they’d walk in and we try to size them up and see, you know, who are the big spenders.

And you know, you get different types of shoppers who come in. So one type of customer, they were just there to browse and it didn’t matter how much time you spent with them or how many cameras you showed them, if they’re going to buy anything they were going to go to the discount store that was down the street.

Other people would come in and they were there just to pick up some film or some photo processing.

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