Let’s Talk About Ugly Vegetables And Fruits: Mike Meinhardt (Transcript)

Here is the full transcript of Mike Meinhardt’s TEDx Talk: Let’s Talk About Ugly Vegetables And Fruits @ TEDxUniversityofNevada conference. To learn more about the speaker, read the bio here.

 

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Every year, 20 billion pounds of produce is wasted in North America. These veggies would cost 50 billion if sold in grocery stores. That’s more than the annual governmental spending of the world’s 75 smallest countries combined.

And if all cucumbers were stacked end-to-end, they would reach from this theater to the moon and back, eight times. That’s every year.

Unfortunately, much of this waste comes at the direct expense of local farmers. Perfectly good fruits and vegetables that are fresh, delicious, and nutritious, just a little too ugly for grocery store shelves: a two-legged carrot, a cucumber that leans to the left, a pepper that’s misshapen, or an eggplant that looks like grandpa’s face.

Let me ask you a question. When was the last time you saw anything other than perfect-looking produce at your local grocery store? Farmers are great at what they do.

But just like veggies in your backyard garden, Mother Nature does have a say in how produce grows. And just like any of us, they’re not always perfect.

In a recent, independent blind taste test, 10 out of 10 people could not taste the difference between a supermodel carrot and one with three legs.

Depending on how you farm and what you grow, as much as 30% of your harvest can be lost simply due to size, shape, or color. These perfectly good fruits and vegetables may be hauled to the local landfill or simply tilled back into the soil. This becomes an added expense to farmers that delivers no benefit to their bottom line.

Imagine how agriculture would change if farmers could sell their whole crop every year instead of 70% of the best-looking product. Would the price of produce go down? Would more people be willing to get into farming if they had the opportunity to make a comfortable living for their endless hard work? If families, regardless of income, had affordable access to fresh produce, would they eat more, resulting in stronger, healthier lifestyles? Just imagine the impact this could have.

Sometimes, our biggest problems have the simplest solutions and come from the most unlikely voices. I have identical triplet boys, now 16 years old, with brand new drivers licenses. Like many teenagers, they’re consumed with sports, friends, and social media. I think there’s a couple of TED talks about raising triplets, but we’ll save those for another time.

In the spring of 2014, they were in the seventh grade and being influenced by a talented teacher, Mr Davidson, who was teaching his class the importance of reducing your environmental footprint. All of a sudden at home, we had to time our showers, buy a composter, and answer to the entire family if a plastic bottle ended up in the garbage cans.

Around that time, I took the family to our local greenhouses to see how food was grown. Along the tour, we came across several dumpsters full of cucumbers and tomatoes. The boys stopped and asked me why they were being thrown out.

I told them they were ugly veggies and pointed out how the cucumbers looked like boomerangs, Viking clubs, or were simply too short.

One of the boys reached into the dumpster, grabbed a cucumber, took a bite, and quickly declared there was nothing wrong with it. I acknowledged that he was right, but they were funny-looking, so grocery stores wouldn’t buy them. I didn’t give it a second thought. This is the way the produce industry has been for decades.

We moved along with the tour, but the boys continued to think about it. Later that day, on the drive home, these wasted veggies were all they wanted to talk about: “Why are you throwing them away?” “Wouldn’t somebody want to eat them?” “Dad, it’s just wrong. You have to do something about it.”

That was the start of an adventure titled “Misfits: rise of the rejects.”

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