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The 100 Percent Rule That Will Change Your Life: Benjamin Hardy (Transcript)

Benjamin Hardy at TEDxKlagenfurt

Here is the full text of organizational psychologist Benjamin Hardy’s talk titled “The 100 Percent Rule That Will Change Your Life” at TEDxKlagenfurt conference. In this TEDx talk, he shares the secret on how making a radical change is not only possible but required to live a life of integrity, meaning, and purpose.

Listen to the MP3 Audio:


This is my friend right here. His name is Tom Hartman. Tom is over 400 pounds, just barely got divorced, has very little confidence of what we’re just talking about. And he has a very persistent brother.

His brother has been trying to convince him for a few years to come to a motivational conference, actually by a person named Zig Ziglar. And this is a couple of decades ago.

After a lot of prodding, Tom finally gets convinced and he goes to this Zig Ziglar motivational conference. And he is not comfortable in that environment. It’s the last place he wants to be. He’s around all sorts of people who are motivated, all sorts of people who are excited. He sees this guy up on stage, cheering rah rah, and he’s just very uncomfortable.

And he’s very resistant actually to what’s being taught. But over time just listening over the first 90 minutes, Zig is up there teaching about self-image, about how you see yourself, and about how most people view themselves in a very powerless way. They have a very negative story about themselves.

And how your story about who you are and how you see yourself is generally a direct correlation with how you perform in the world. How you see yourself is how you act.

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